well that the primary target for that are businesses is something that I already thought.
the problem especially when creating a SAN cert with multiple different webroots gets REALLY annoying over the commandline (I have tried on my PC and I am getting problems all over the place) and 90 day cert lifetime doesnt make it better.
if their verification could at least propagate down to subdomains it would be a LOT more painless, but no it isnt.
for now I use startssl because it's in many ways different and possibly better than LE, even though they are probably not automatable.
1. easier validation
2. Validation propagates to subdomains
3. longer Lifetimes
4. you dont need any obnoxious (and right now beta software) that potentially has access to your keys to create a cert.
5. easier workflow in general
-> verify wanted domains via email, upload blank CSR (almost everything is ignored), enter domains, get cert.
I dont say that LE is actually bad but in non-automated environments they are just a major pain in the back.
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edit to add:
an intresting Idea would be a "pot" for each addon which is defined by the time/money you need/want to create that addon.
and when that pot is full make it free.
I dont know whether or not it's a good Idea but I think it's intresting